Enabling auto dealers to turn online shoppers into buyers

Transforming the digital showroom

SpinCar’s digital merchandising platform provides dealers with everything they need to deliver a more engaging and impactful online car shopping experience.

Digital merchandising is critical to dealer success

Are you using top of funnel advertising to increase web traffic? Experimenting with digital retailing to drive growth?

The highest-performing dealers know that mid-funnel digital merchandising is the single most effective way to drive business results.

Automotive Merchandising funnel and where we fit in, Digital Merchandising

A better car shopping experience

We’ve worked with thousands of dealers to transform their VDPs into interactive digital showroom experiences that engage, educate, and influence prospective car buyers.

Traditional VDP

Vehicle Display Page showcasing an enhanced vehicle view with SpinCar's product

SpinCar Enhanced VDP

Dealers who fail to engage online shoppers risk being left behind


more website visitors

Every month, the typical dealer sees 20x more website visitors than walk-ins. The online showroom has become your new front door.


dealerships visited

Over the past five years, the average number of dealerships visited by car buyers has declined from 5.4 to 1.5. Buying decisions have moved online.

First-party data for a competitive advantage

We enable dealers to capture every click, swipe and spin—creating unique insights into individual shopper needs and interests.

Proprietary, first-party data that powers personalized experiences online AND in the showroom. That’s the SpinCar difference.

A company you can trust


Working with dealers, OEMs, and partners across 41 countries.

0+ Years

Technology refined from 6+ years of in-market learning.

Top 0

Used at more than half of the Top 20 dealer groups in the US.


An optimized experience based on billions of shopper interactions.

Endorsed by leading OEMs

Committed to your success

Transform your online shopping experience

Get in touch and schedule a 10‑minute demo today

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