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Advanced Digital Merchandising Software That Brings Your Showroom to Their Living Room

  • GM iMR Turnkey Approved and match fund eligible
  • 360° technology provider for CarBravo

We’re helping GM dealers and CarBravo transform static VDPs and listings into modern digital shopping experiences

We’ve worked with thousands of dealers and third-party listing sites to create interactive digital showroom experiences that engage, educate, and influence prospective car buyers.

And as the only GM DDS and CarBravo provider to offer 360° merchandising technology, there’s never been a better time to add Impel’s industry-leading capabilities to YOUR digital showroom and marketplace inventory.

Traditional VDP

Impel’s Enhanced VDP

See for yourself how Impel enables dealers to stand out from the competition and turn online shoppers into buyers

In today’s hyper-competitive environment, online shoppers have access to an endless supply of alternatives just a click or swipe away. Dealers who are able to engage and influence these shoppers will win.

Impel’s suite of digital merchandising products helps dealers stand out from the crowd on their website and in online marketplaces like CarBravo.

Seamless integration with all major website platforms

Feldman logo.

“Impel helps me keep shoppers on the page longer, and the longer they’re on my site, the more opportunity there is to convert.”

-Al Gillespie, Chief Marketing Officer, Feldman Automotive

Sign up through GM’s Digital Dealer Solution and deliver exceptional digital engagement that turns shoppers into buyers.