Landmark Study Finds Engaged Online Auto Shoppers 2x More Likely to Buy
Until now, no one has been able to quantify the impact of merchandising engagement on actual auto purchases. Breakthrough research by SpinCar and Polk Automotive Solutions finally reveals the relationship between merchandising engagement levels and purchase rates, including the effect of digital merchandising tools on sales conversions.
A partnership between SpinCar and Polk to
understand the relationship between online shopper
merchandising engagement and vehicle purchases.
A comprehensive analysis of:
Online Car Shoppers
US Auto Dealers
Sales conversions steadily increase with higher
levels of online merchandising engagement
the rate of
Engagement with specific online merchandising tools correlates with serious sales conversions
How shoppers engage online is as important as how much they engage
Shoppers who engage with specific merchandising tools demonstrate up to
Number of Merchandising Interactions on Dealer Website
Buyers who purchased from a competing dealership
Buyers who purchased from the dealership where merchandising engagement occurred
interact up to
Want to drive serious sales? Get serious
The Road to Merchandising Success for Auto Dealers
STEP 1 – Perfect the basics
Ensure availability of high-quality car photos of 100% of inventory.
STEP 2 – Add new merchandising tools
360° WalkArounds and Feature Tours create more opportunities for shopper engagement.
STEP 3 – Drive shoppers back to your website
Retarget likely buyers with personalized ad experiences powered by rich merchandising content.
STEP 4 – Expand digital merchandising efforts beyond the web
Leverage data, content and technology to improve performance of your BDC, sales team and F&I office.
The findings are clear
A consumer’s likelihood to purchase is directly related to their engagement with digital merchandising tools on a dealer’s website. That’s why dealers around the world rely on SpinCar’s digital merchandising platform to engage and educate online shoppers. Contact us today to learn how you can get started on the road to digital merchandising success.