Because every vehicle has a unique story to tell
Today’s technically-advanced vehicles are filled with sophisticated features and capabilities that are difficult to explain. Unfortunately for auto retailers, long lists and descriptions do little to help shoppers feel more informed and knowledgeable. Feature Tour directly addresses this challenge by bringing carefully crafted videos, images and explainer content directly to consumers as they explore vehicles online. SpinCar’s proprietary multimedia personalization engine educates consumers by showcasing the unique and valuable features of a vehicle that are most relevant to each individual shopper.
Today’s technically-advanced vehicles are filled with sophisticated features and capabilities that are difficult for the average consumer to understand. Unfortunately for auto retailers, long lists and descriptions do little to help buyers feel more informed and knowledgeable. Feature Tour directly addresses this challenge by bringing carefully crafted videos, animations, images and editorial content directly to consumers as they explore vehicles online. Our proprietary multimedia experience engages shoppers while highlighting the unique and valuable features of each vehicle.
Fight Margin Compression by Bringing Key Features to Life
Feature Tour allows dealers to fight back against margin compression by showcasing the unique features of a particular vehicle. By highlighting key features in an engaging and easy-to-understand format, dealers are able to differentiate their inventory and demonstrate value, moving buying decisions beyond price as the primary purchase driver.
Personalization that Builds Emotional Connections
Powered by a comprehensive database of OEM-approved content and an advanced personalization engine, each Feature Tour experience is tailored to the unique needs and interests of the individual shopper. The features that matter most to that consumer are brought to life in a highly visual and engaging way, creating emotional connections that help dealers sell more cars.
Swartz believes the Feature Tour has led to more educated consumers who don’t haggle as much when they come to the dealerships. And online shoppers are sticking around the site for extended periods – 31 minutes in one case – exploring the features. “The consumers are coming in more knowledgeable about our vehicle,” Swartz said. “They can see the condition of the car better. The feedback is that they feel more comfortable taking a longer drive to come see a car than they did when we were just putting up static pictures.”