Feature Tour®

A revolutionary way to showcase your vehicles’ most valuable features

Differentiate your inventory and increase margins

Today’s technically-advanced vehicles are filled with features that are difficult to explain. And long lists and descriptions do little to help shoppers feel more informed.

Feature Tour addresses this challenge by bringing carefully crafted videos, images and explainer content to your VDPs.

Bringing vehicle features to life

Showcase vehicle features in easy-to-understand ways

Educate consumers with rich, OEM-endorsed multimedia content

Differentiate inventory with value-added features highlighted above the fold

Deliver everything shoppers need, directly on your website

Delivering a better shopping experience

Feature Tour provides intuitive navigation and categorization of features, and enables shoppers to quickly locate specific features of interest. This increases the time a shopper spends on your website, as they now have no need to leave to research features elsewhere.

Driving personalization and engagement

Feature Tour increases the time shoppers spend on your website, and reduces your bounce rate. It demonstrates the full value of each vehicle, reducing margin compression. And because we track what features each user looks at, your sales team has the insights they need to provide truly personalized follow-up.

A valuable new tool for your
dealership sales staff

Easy to implement

Brands we support

 
Genesis
Honda
Infiniti
Landrover
Mini
Mitsubishi
Subaru
Acura
Audi
Buick
Cadillac
Chevy
Chrysler
Fiat
Ford
GMC
Hyundai
Jaguar
Dodge
Jeep
Kia
Lexus
Lincoln
Mazda
Mercedes
Nissan
Ram
Romeo
Toyota
BMW
Porsche
Volvo
VW
 

Most customers and many salespeople have no idea how much value is in these vehicles. Feature Tour lets them easily find everything they want to know – directly on the VDP! By showcasing the true VALUE of the vehicles they’re browsing, shoppers are staying on my site longer. Feature Tour is a game-changer for us.

– E. Dale Early, Principal & Owner

Deliver the features your shoppers demand

Get in touch and schedule a 15-minute demo today

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