Feature Tour®
A revolutionary way to showcase your vehicles’ most valuable features
Differentiate your inventory and increase margins
Today’s technically-advanced vehicles are filled with features that are difficult to explain. And long lists and descriptions do little to help shoppers feel more informed.
Feature Tour addresses this challenge by bringing carefully crafted videos, images and explainer content to your VDPs.
Bringing vehicle features to life
Showcase vehicle features in easy-to-understand ways
Educate consumers with rich, OEM-endorsed multimedia content
Differentiate inventory with value-added features highlighted above the fold
Deliver everything shoppers need, directly on your website
Delivering a better shopping experience
Feature Tour provides intuitive navigation and categorization of features, and enables shoppers to quickly locate specific features of interest. This increases the time a shopper spends on your website, as they now have no need to leave to research features elsewhere.
Driving personalization and engagement
Feature Tour increases the time shoppers spend on your website, and reduces your bounce rate. It demonstrates the full value of each vehicle, reducing margin compression. And because we track what features each user looks at, your sales team has the insights they need to provide truly personalized follow-ups.
Easy to implement
Brands we support
Most customers and many salespeople have no idea how much value is in these vehicles. Feature Tour lets them easily find everything they want to know – directly on the VDP! By showcasing the true VALUE of the vehicles they’re browsing, shoppers are staying on my site longer. Feature Tour is a game-changer for us.
– E. Dale Early, Principal & Owner