Bringing the showroom experience
online for specialty vehicle dealers

Specialty vehicles - boat, RV, motorcycle, truck

The Industry’s Most Advanced Digital Merchandising Platform

Learn more about SpinCar

Digital merchandising
is critical to Dealer success

You likely devote significant amounts of time and money to advertising that drives shopper traffic and merchandising that makes your physical showroom shine.

But how much are you investing in your digital showroom?

The highest-performing dealers know that effective digital merchandising is the key to converting website visitors into buyers. And that’s what drives superior business results.

Featuring OEM content and videos for more
than 700 Kawasaki features

A better shopping experience

We’ve worked with thousands of vehicle sellers of all kinds to transform their VDPs into an immersive digital experience that engages, educates, and influences prospective buyers.

360 WalkArounds® Drive Results

7x more Engagement Actions

7 times visual

6x more Purchase-Ready Actions*

6 times visual

4x more Listing Detail Page Views

4 times visual

1.5x more Time Spent on VDP

1 1/2 times visual

*Click-through to lead form, direction mapping, email messages sent

Advanced digital merchandising for vehicles of all shapes and sizes

SpinCars digital merchandising platform supports RVs, Motorcycles and Powersports, ATVs, PWCs, Commercial Trucks and Heavy Machinery, Marine, and more! No dedicated space or equipment installation needed.

iPads showing specialty vehicles

First-party data for a true competitive advantage

We enable dealers to capture every click, swipe and spin—uncovering unique insights into individual shopper needs and interests.  And our technology integrates with virtually every DMS, CRM and website platform.

Proprietary, first-party data that powers personalized experiences online AND in the showroom. That’s the SpinCar difference.

A company you can trust


Working with dealers, OEMs, and partners across 41 countries.


Technology refined from 6+ years of in-market learning.

Top 0

Used at more than half of the Top 20 dealer groups in the US.


An optimized experience based on more than a billion shopper interactions.

Committed to your success

Modern Work Truck Solutions logo
RV Pro for the Professional logo
MPN - Motorcycle & Powersports News logo
PowerSports Business logo

Advanced digital merchandising that helps you stand out from the competition.

Get in touch and schedule a 10‑minute demo today

Schedule Demo