VINtelligent Retargeting^®

The most effective way to bring shoppers back to your website

Meet the industry’s most effective digital ads

Interactive

Enable shoppers to explore inventory and images from within the ad unit

Optimized

Prioritize slower-moving inventory to move aged vehicles off your lot faster

Hyper-Personalized

Display key vehicle features based on demonstrated shopper interests

Performance-Based

Pay per Click model ensures that you pay only for incremental VDP views

Other Digital Advertising

$18.37

Cost/VDP View

1:19

Time on VDP

VINtelligent Retargeting

$1.79

Cost/VDP View

3:13

Time on VDP

Step up your digital marketing game

The typical dealer spends thousands of dollars in marketing and advertising each month to attract shoppers, yet more than 90% of VDP viewers leave that dealer’s website and never return.

VINtelligent Retargeting holds the key to bringing these high value visitors back and keeping them engaged with your dealership.

360° WalkAround ad units feature interactive walkarounds for a more engaging experience

Feature Card ad units showcase relevant vehicle features based on individual shopper interests

Fixed Ops retargeting ad units bring customers back to your dealership to drive revenue for your service operation

A proven process for results

Identify the highest-value shoppers

We use shopper behavior — from SRP visits to VDP engagement — to identify the shoppers most likely to convert

Match shoppers to vehicles

Shoppers are matched with the most relevant vehicles, prioritized by days on lot to move aged inventory faster

Deliver personalized ads

Hyper-personalized ads are generated based on the vehicles viewed, and delivered across the web

A better way to reach your highest-value prospects

TRADITIONAL RETARGETING

CPM pricing model = 60% ad waste
Limited (or no) ad personalization = fewer and less-qualified clicks
Limited (or no) tracking and reporting = lack of visibility and transparency